{"id":20864,"date":"2022-08-31T09:16:26","date_gmt":"2022-08-31T09:16:26","guid":{"rendered":"https:\/\/www.learningwithbiz.com\/work\/etihad-airways-sales-case-study\/"},"modified":"2026-09-03T09:23:55","modified_gmt":"2026-09-03T09:23:55","slug":"etihad-airways-sales-case-study","status":"publish","type":"work","link":"https:\/\/www.learningwithbiz.com\/en-sa\/work\/etihad-airways-sales-case-study\/","title":{"rendered":"First-class training for a world-class sales team at Etihad Airways"},"content":{"rendered":"<h3><strong>Introduction<\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Etihad Airways is the second-largest airline in the UAE and commenced its operations in 2003. The second flag carrier airline of the country found it challenging to keep up with the dynamic nature of the aviation industry. It\u2019s also highly demanding for a company to forecast the nature of work after 6-12 months when it piles up.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Etihad\u2019s previous history with e-modules was limited in communication, and they were looking for a frontline-focused learning management system that could streamline learning and communication.\u00a0<\/span><\/p>\n<h3><strong>Solution<\/strong><\/h3>\n<p>The aviation industry is highly dynamic and competitive. Every day looks different for the managers of Etihad Airways, and the nature of their work demands a high-efficiency rate from the workforce. In regards to this, Etihad could keep up with the complex nature of the airline industry by inculcating Axonify to their performance measurement structure. They aimed to develop a sales process designed by salespeople for salespeople.<\/p>\n<p>According to Etihad, the concept of daily learning Axonify brings to the table is its real selling point, as their employees found it user-friendly and incredibly simple to understand. Graham Cook, the Manager of Commercial Performance, finds employees using Axonify daily to reaffirm their existing knowledge as \u201ctime well spent\u201d and sees it as the best solution to escape the generic and boring training modules.<\/p>\n<p>A key feature of Axonify utilised by Etihad is using this tool as a medium to communicate and roll out changes in real-time. This increases the efficiency of Etihad\u2019s departments and informs everyone about the various changes taking place internally and externally.<\/p>\n<h3><strong>Impact<\/strong><\/h3>\n<p>Etihad noticed a massive increase in their engagement rate, as their sales staff completed around 4,500-5,000 extra training sessions on Axonify. This clearly depicts their enthusiasm at work, which is genuinely an ideal quality required by an organisation\u2019s frontline.<br \/>\nFurthermore, Etihad observed a 10% improvement in participation rate after using Axonify, with more than 2\/3rd of their sales team engaging with this training solution.<\/p>\n<p>Moreover, this frontline training tool left Etihad\u2019s salespeople empowered to confidently approach their market and customers. Axonify has allowed the company to deliver a positive message positively, making a real impact on Etihad\u2019s work culture.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-15819 size-full\" src=\"https:\/\/www.learningwithbiz.com\/wp-content\/uploads\/2022\/03\/Etihad-Sales-Case-Study-.png\" alt=\"Etihad Sales Case Study\" width=\"1200\" height=\"628\" srcset=\"https:\/\/www.learningwithbiz.com\/wp-content\/uploads\/2022\/03\/Etihad-Sales-Case-Study-.png 1200w, https:\/\/www.learningwithbiz.com\/wp-content\/uploads\/2022\/03\/Etihad-Sales-Case-Study--300x157.png 300w, https:\/\/www.learningwithbiz.com\/wp-content\/uploads\/2022\/03\/Etihad-Sales-Case-Study--1024x536.png 1024w, https:\/\/www.learningwithbiz.com\/wp-content\/uploads\/2022\/03\/Etihad-Sales-Case-Study--768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n","protected":false},"featured_media":24312,"template":"","work_category":[177,180],"resources_category":[],"class_list":["post-20864","work","type-work","status-publish","has-post-thumbnail","hentry","work_category-axonify-en-sa","work_category-sales-en-sa","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Etihad Airways Sales Training | Biz Group Case Study<\/title>\n<meta name=\"description\" content=\"Explore how Biz Group Saudi Arabia helped Etihad Airways sharpen its sales capabilities \u2014 a case study in targeted training that delivered real commercial impact.\" \/>\n<meta name=\"robots\" content=\"index,follow, 1, 1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Etihad Airways Sales Training | Biz Group Case Study\" \/>\n<meta property=\"og:description\" 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