Nicole Samuels Williams

Nicole originates from Jamaica where she built a successful career in the marketing communications field, achieving senior management positions with multinational blue chip companies in the FMCG (fast moving consumer goods) and advertising industries. Having worked tirelessly to build high performing teams through solid leadership to deliver results, she discovered her native genius as ‘The Catalyst’ and gained a reputation for being able to unlock people’s potential and drive performance through coaching and mentoring.

Finding immense reward from performance development, her career evolved into training and consulting. She honed her skills as a member of the global marketing training team of a leading FMCG company, customising and facilitating training programmes across Latin America and the Caribbean.

Since moving to the Middle East in 2007, she has become a specialist in innovative training design and delivery with emphasis in leadership, communication, personal effectiveness and sales. Her creativity is unbridled in customizing training programmes that are aligned to company values and competencies. She has worked with a variety of leading companies in retail, banking, media, pharmaceuticals and FMCGs in the GCC achieving measurable results. She enjoys facilitating team building events and company retreats, particularly when these focus on strategic alignment and creating high performing teams.

As an accredited ILM Leadership trainer and with her depth of experience and engaging style, it allows her the flexibility to work effectively across all levels of staff. Nicole holds a MBA, is a certified NLP practitioner & coach and is an accredited Experience Point Design Thinker facilitator with experience in leading business simulations in Innovation & Creative Thinking.

Her commitment to genuinely caring about delivering results guide her interactive and positivity-charged style which provide an insightful and enjoyable experience every time.

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