Sephora is a French multinational retail company offering personal care and beauty products. The makeup giant featuring 340 brands, including their private label, wanted to increase its customer satisfaction scores and achieve target sales for new products.
The frontline staff at Sephora has a lot of information to remember daily during any given shift, and keeping them engaged in learning and communications can be challenging.
With Axonify, Sephora employees could easily access daily training in just 3-5 minutes a day without taking them away from the valuable floor time.
AI-driven, personalised bits of learning helped them achieve the training support they needed to do their job well.
Furthermore, with Axonify’s instant communication feature, Sephora’s frontline could access real-time updates about the latest products and processes.
We observed an 89% participation rate by Sephora’s employees. Sephora employees logged into Axonify 20 times a month on average and recorded a 32% knowledge growth rate. Sephora recorded a 17% increase in sales by training three times a week and a 1.4% increase in sales numbers with each extra day of participation. Moreover, Sephora achieved 100% of the overall monthly sales target along with 23 stores exceeding their Monthly Sales Target and noted a 26% increase in customer satisfaction scores.