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Introduction

Etihad Airways is the second-largest airline in the UAE and commenced its operations in 2003. The second flag carrier airline of the country found it challenging to keep up with the dynamic nature of the aviation industry. It’s also highly demanding for a company to forecast the nature of work after 6-12 months when it piles up.

Etihad’s previous history with e-modules was limited in communication, and they were looking for a frontline-focused learning management system that could streamline learning and communication. 

Solution

The aviation industry is highly dynamic and competitive. Every day looks different for the managers of Etihad Airways, and the nature of their work demands a high-efficiency rate from the workforce. In regards to this, Etihad could keep up with the complex nature of the airline industry by inculcating Axonify to their performance measurement structure. They aimed to develop a sales process designed by salespeople for salespeople.

According to Etihad, the concept of daily learning Axonify brings to the table is its real selling point, as their employees found it user-friendly and incredibly simple to understand. Graham Cook, the Manager of Commercial Performance, finds employees using Axonify daily to reaffirm their existing knowledge as “time well spent” and sees it as the best solution to escape the generic and boring training modules.

A key feature of Axonify utilised by Etihad is using this tool as a medium to communicate and roll out changes in real-time. This increases the efficiency of Etihad’s departments and informs everyone about the various changes taking place internally and externally.

Impact

Etihad noticed a massive increase in their engagement rate, as their sales staff completed around 4,500-5,000 extra training sessions on Axonify. This clearly depicts their enthusiasm at work, which is genuinely an ideal quality required by an organisation’s frontline.
Furthermore, Etihad observed a 10% improvement in participation rate after using Axonify, with more than 2/3rd of their sales team engaging with this training solution.

Moreover, this frontline training tool left Etihad’s salespeople empowered to confidently approach their market and customers. Axonify has allowed the company to deliver a positive message positively, making a real impact on Etihad’s work culture.

Etihad Sales Case Study

How Almarai Links Employee Training to...

Almarai, a leading force in the Middle East's food and beverage industry, has consistently pursued excellence. Yet, the vast scale of their operations across nine regions highlighted a significant challenge: ensuring that training directly impacted on-the-job performance. William Samuel, Head of Learning & Development at Almarai, identified a gap—without effective follow-up after training sessions, it was uncertain whether employees were applying their new knowledge in the workplace. This uncertainty affected Almarai’s ability to consistently meet strict quality standards, especially in technical and systems-oriented roles. Collaboration with Biz Group and Axonify To address these challenges, Almarai partnered with Biz Group to leverage Axonify, an AI-powered microlearning platform. Biz Group’s deep understanding of Almarai’s needs enabled the seamless integration of PARADIGM, Almarai’s tailored version of Axonify. This partnership provided a customised solution for Almarai’s diverse, multilingual workforce. With Biz Group’s support, Almarai introduced a new training model that began with training supervisors, who then effectively trained their teams. Impact and Outcomes The launch of PARADIGM, facilitated by Biz Group, marked a pivotal moment for Almarai. The platform’s bite-sized, mobile learning sessions greatly improved knowledge retention, with active users achieving a 23% increase in knowledge scores, reaching 92% by 2022. Beyond enhanced knowledge retention, this collaboration initiated a cultural transformation at Almarai, leading to a 47% reduction in lost sales and a 2% improvement in order accuracy. These results underscore the success of the training initiative and its significant impact on Almarai’s business performance. Discover the Full Story This case study illustrates how Almarai, in collaboration with Biz Group, overcame training challenges and set new standards for success. Explore the details to learn more! Click here to read now. Interested in how Axonify can revolutionise your organisation? Whether your goal is to boost sales or improve customer retention, Axonify consistently delivers measurable business results. Contact us today for a tailored consultation with our expert team!
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saudi corporate leadership

Bridging the Divide: A Biz Group...

Client Background: Biz Group was approached by a prominent corporate client in Saudi Arabia facing challenges in fostering effective communication and teamwork within their organisation. They sought a tailored team-building solution that would enhance communication, problem-solving, and strategic planning skills among their employees. Our Solution: Bridging the Divide Team-Building Event Biz Group proposed the team-building activity "Bridging the Divide" to address the client's specific needs. In this engaging exercise, teams were tasked with constructing a section of a bridge to meet customer specifications, all while overcoming limited resources, communication barriers, and strict timelines. Each team creatively designed and decorated their bridge section, with awards given for the most creative engineering design, best branding, and most efficient use of resources. Event Highlights: During the event, participants embraced the challenge, understanding that they were both suppliers and customers. The activity emphasised the importance of cross-functional cooperation and highlighted the knock-on effects of communication within a collaborative environment. Teams utilised clever project management techniques to succeed within the constraints of limited time and resources. The culminating moment of the event involved the installation of each team's bridge section as part of the larger company bridge. The grand finale was an exhilarating experience, as a remote-controlled vehicle traversed the entire length of the extended bridge, symbolising the successful collaboration and teamwork of all participants. Learning Outcomes: "Bridging the Divide" provided participants with powerful metaphors for real-world business challenges. The activity demonstrated the significance of ongoing customer relationship management, highlighting that success in any collaborative endeavor requires a deep understanding of communication's ripple effects. Impact on the Client: The event not only provided an interactive platform for enhancing communication, problem-solving, and strategic planning skills but also fostered a sense of camaraderie among the participants. By actively participating in building a bridge together, teams gained first-hand experience in the value of cross-functional cooperation and effective communication. Client Feedback: Post-event, the client expressed their satisfaction, commending Biz Group for the innovative and engaging team-building event. They acknowledged the event's ability to seamlessly blend learning outcomes with an enjoyable, hands-on experience. The client was particularly impressed with how the activity highlighted the importance of collaboration in achieving big picture goals within their organization. Conclusion: Biz Group’s "Bridging the Divide" team-building event successfully addressed the client's challenges by providing a dynamic platform for learning and collaboration. Through this activity, participants not only honed their communication and problem-solving skills but also gained valuable insights into the power of teamwork and cross-functional cooperation. The event's impact resonated within the client's organisation, fostering a spirit of collaboration that would undoubtedly contribute to their future success
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Saudi corporate team collaborating after a teambuilding excercise to increase productivity

SAMA

The Saudi Central Bank, previously known as the Saudi Arabian Monetary Authority was established in 1952, and is the central bank of the Kingdom of Saudi Arabia and has been entrusted with performing many functions which include: issuing the national currency, the Saudi Riyal, supervising commercial banks, managing foreign exchange reserves, promoting price and exchange rate stability, and ensuring the growth and soundness of the financial system. Problem Statement:  Reduce time to competency in a Leadership Role for new leaders Deliver measurable business results through improving performance and changing behaviour Ensure learners are engaged both in the training room and inspired to make a difference when they leave Solution: A Journey of Growth, Following the research phase with key stakeholders to fully understand the business needs, Biz Group designed a customised 3 Block (9 Module) Leadership Development Programme customized to their target audience. Roles and behaviours Interpersonal skills Planning and organising Motivating the team Delegation Managing performance Leadership from within Leading your team Leading for continuous improvements Impact: Transformative Power Our services not only delivered measurable results but also freed up valuable time for L&D teams by expertly handling all logistical aspects. Our commitment extended beyond the training room - we strived to captivate learners within, motivating them to create a lasting impact long after the training concluded. With our holistic approach, we ensured that all learners can effortlessly apply the tools and knowledge they acquire well into the future. Key Results Savings of AED7 million on a specific project Improvement in budgeting Learners stated an average improvement of 38% in leadership “I want to express my gratitude on behalf of my colleagues to Allah then to you for sharing your knowledge and experience during leadership journey program. We believe it will be very beneficial for our career growth and development. You were very special and spontaneous which has impressed us very deeply, one of a kind.” Procurement Section Head
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