Customised LearningJourneys that drive measurable business results

We design LearningJourneys™ as personalised paths to succeeding in the workplace

LearningJourneys™ to improve employee soft skills

Organisations need to invest in soft skills training for employees because soft skills play a crucial role in determining an employee’s effectiveness, productivity, and overall success in the workplace. Soft skills are interpersonal skills that enable individuals to work well with others, communicate effectively, and navigate various social and professional situations.

In the modern workplace, soft skills training has become critical for fostering positive work relationships, effective communication, and ensuring overall organisational success. It empowers employees to interact harmoniously, adapt to changing circumstances, and contribute to a dynamic and thriving workplace.

LearningJourneys™ - The most effective solution for soft skills training

solution for behavioural training

The Advantages of Choosing LearningJourneys™

Some of the advantages of using LearningJourneys™ for soft skills training include:

a team of saudi managers discussing skills training for a productive environment


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We'd like to congratulate you and your team for the outstanding service you delivered to Dubai Customs in 2022. We are quite grateful for your ongoing assistance in maintaining high quality standards in the supply of goods and services, and please accept our heartfelt gratitude and appreciation for your tireless efforts. It's been a joy doing business with you. We hope to establish a long-term business relationship with you.

Dubai Customs

The Multipliers program is an excellent platform for developing your leadership skills and obtaining the highest levels of enthusiasm, dedication, and added value from your team members. In keeping with our talent-driven goal, I strongly encourage you to actively participate in this initiative.

Lhaouari Djebbour

Senior Manager, Category Management EGA

Biz Group is one of our greatest training partners, and we've been working with them for four years and counting. Their project managers and trainers are proficient in the use of virtual tools, which is essential for online training. Training Consultants are enthusiastic about their work and keep the audience fully involved. While some suppliers are just good and supportive at the start of the program, Biz Group constantly delivers from start to completion. They are very open to input and make consistent changes. Their training sessions are always properly planned and organized, ensuring that participants understand the training agenda.

Alvin Buenaventura

Assistant L&D Manager | Almarai Company

Alshaya Group has worked with Biz Group since 2011, and the company has greatly benefited from the facilitators' abundance of expertise and understanding. The Alshaya Leadership Programme is an important program managed by Biz Group. Graduates have hailed the training as a highlight of their corporate life learning journey.

Diala Nahle

External Communications Manager | Corporate Communications

Working on various projects with the amazing Biz group across multiple organisations in the Middle East and beyond, I have discovered them to be the ideal partner in all areas of learning, growth, motivational, and inspirational learning material creation and delivery. Their inventiveness knows no bounds.

Andrew Strotter Brooks

Etihad Airlines
Vice President Learning and Development

Thank you for your patience, organisation and insight over the year in bringing the course to life. The personal messages I have received over time from participants have been very heartwarming and that is down to your authentic presentation style.

Sarah Markey-Hamm

CEO | ICMS Pty Ltd

You transformed my life. I'd want to thank you for all of your efforts that aided my professional development. It not only gave me the opportunity to transfer to a regional role, but it also enabled me to excel in my new position.

Rehab Zaki

IT Operations Manager, Amadeus Airline

LearningJourneys™ that deliver ROI

With L&D experience, our expert training consultants take a consultative approach to address your business needs.

We leverage our network of expert training providers and our own training content developed to cater to regional needs to find the best solution for you.

Delivered In-person, Virtually, or Hybrid with trainers fluent both in English and Arabic with years of regional experience

Learning Journeys that deliver ROI

The Benefits


The right LearningJourneys™ offers you relevant and tailored learning

Cutting Edge

Innovative technology and facilitation matched to your needs

Proven ROI

Market-leading regional experience assisting thousands of organisations

Our Approach

We Listen

Make an appointment with our Solutions Advisor

We Define

Together, we will investigate which training will work best for you

We Curate

Transform your organisation's learning with Biz Group

Continuous Learning and Engagement with LearningJourneys™

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What's stopping you?

Please contact us if you’d like to learn more about how LearningJourneys™ can benefit your organisation. We would be delighted to discuss your specific objectives and goals and design a learning solution to meet them.

Book your free consultation with our Solutions Advisors

Learn more about our clients who use LearningJourneys™
saudi vr woman engaging in a virtual reality immersive teambuilding experience

Etihad Airways’ World-Class Sales Team Receives First-Class Training

Etihad Airways, the UAE's second-largest airline, began operations in 2003. The country's second flag carrier airline found it difficult to keep up with the volatile nature of the aviation business. It is also difficult for a corporation to estimate the nature of work after 6-12 months when it accumulates. Etihad's prior experience with e-modules had been restricted in terms of communication, therefore they were searching for a frontline-focused learning management system that could expedite learning and communication. Solution The aviation sector is fast-paced and competitive. Every day is different for Etihad Airways' managers, and the nature of their work necessitates a high level of efficiency from the workers. In this aspect, Etihad might stay up with the aviation industry's complexity by including Axonify into their performance monitoring structure. They wanted to create a sales process that was created by salespeople for salespeople. According to Etihad, Axonify's key selling point is the concept of daily learning, which their staff found user-friendly and exceedingly simple to understand. Graham Cook, the Manager of Commercial Performance, sees employees utilising Axonify on a daily basis to confirm their existing knowledge as "time well spent" and sees it as the greatest approach to avoid generic and monotonous training sessions. Etihad's use of Axonify as a medium to communicate and roll out updates in real-time is a crucial aspect. This improves the efficiency of Etihad's divisions while also informing everyone about the many changes that are occurring both internally and internationally. Impact Etihad noted a significant increase in engagement as their sales staff completed approximately 4,500-5,000 additional Axonify training sessions. This definitely demonstrates their excitement at work, which is a genuinely desirable attribute for an organization's frontline. Furthermore, Etihad saw a 10% increase in participation rate after implementing Axonify, with more than two-thirds of their sales team utilising this training product. Furthermore, this frontline training tool empowered Etihad's salespeople to approach their market and consumers with confidence. Axonify has enabled the organisation to send a positive message, which has had a significant impact on Etihad's work culture.
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Gamification learning and development training

How Apparel Group’s Strategic Onboarding Programme Prepares Its Frontline Employees to Provide World-Class Customer Service.

Apparel Group, a well-known worldwide fashion and lifestyle retail giant is dedicated to providing excellent shopping experiences to millions of customers throughout the Gulf Cooperation Council (GCC) area. With over 2,000 retail outlets across 14 countries and representing more than 80 worldwide brands, Apparel Group has established itself as an industry leader. However, in order to continue exceeding its broad clientele's expectations, Apparel Group recognised the need to rethink its approach to associate onboarding and training across its retail operations across the GCC. They had to understand and surpass the expectations of a young, diverse, and tech-savvy retail sales workforce while simultaneously shortening the time it took to onboard new personnel. Solution: Apparel Group collaborated with Axonify, a renowned provider of advanced training solutions, to address these difficulties. The goal was to establish a comprehensive approach to onboarding and training that would not only engage sales colleagues but would also track their knowledge growth and competency gains, resulting in positive business effect. Apparel Group used Axonify to create interactive digital onboarding and training programmes for both general onboarding and specialised sales associate responsibilities. Traditional classroom training methods were abandoned in favour of a more engaging and personalised training experience. Impact: The outcomes of this shift were astounding. Sales for the Skechers brand increased by 8%, while productivity across all brands increased by 20%. The training endeavour also resulted in observable behavioural changes, with over 2000 completed behaviour observations, 933 of which were evaluated as exceptional, scoring a perfect 100%. Furthermore, knowledge growth increased by 13%, with the baseline knowledge level of 67% rising to an astonishing 80%. Furthermore, sales associate engagement was exceptional, with a 91% participation rate and an average of four to five training sessions per week. With an average of 174,000 additional training sessions completed, the dedication to continued learning and development was clear. The cooperation between Apparel Group and Axonify has not only improved their associated onboarding and training, but has also provided actual commercial results. Apparel Group has positioned itself as a forward-thinking business that recognises the changing demands of its workers and consumers by embracing technology-driven, interactive training methods.
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How Apparel Group’s Strategic Onboarding Program Gets its Frontline Ready to Deliver World-Class Customer Experience

Introduction Apparel Group, a renowned global fashion and lifestyle retail conglomerate headquartered in the UAE, is committed to providing exceptional retail experiences to millions of customers in the Gulf Cooperation Council (GCC) region. Apparel Group has established itself as a leader in the industry, with over 2,000 retail locations across 14 countries and representing more than 80 global brands. However, to continue surpassing the expectations of its diverse clientele, Apparel Group recognized the need to revamp its approach to associate onboarding and training across its retail operations in the GCC. They faced the challenge of understanding and exceeding the expectations of a youthful, diverse, and tech-savvy retail sales workforce while also reducing the time required to onboard new employees. Solution To address these challenges, Apparel Group partnered with Axonify, a leading provider of innovative training solutions. The objective was to implement a strategic approach to onboarding and training that would not only engage the sales associates but also track their knowledge growth and competency improvements, ultimately driving positive business impact. With the help of Axonify, Apparel Group deployed interactive digital onboarding and training programs that were tailored for both general onboarding and specific sales associate roles. The traditional classroom approach was left behind in favour of a more engaging and personalized training experience. Impact The results of this transformation were remarkable. The Skechers brand experienced an 8% increase in sales, while productivity across all brands saw a significant 20% boost. The training initiative also led to observable behaviour changes, with over 2000 behaviour observations completed, out of which 933 were marked as exceptional, scoring a perfect 100%. Additionally, knowledge growth showed a remarkable increase of 13%, with the baseline knowledge level of 67% rising to an impressive 80%. Furthermore, the engagement levels among the sales associates were extraordinary, with a participation rate of 91% and an average of four to five training sessions per week. The commitment to continuous Learning and Development was evident, with an average of 174,000 extra training sessions completed. Apparel Group's partnership with Axonify has not just revolutionised their associated onboarding and training but also delivered tangible business results. By embracing technology-driven, interactive training methods, Apparel Group has positioned itself as a forward-thinking organisation that understands the evolving needs of its workforce and customers alike.
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the one

How THE One Increased Sales Conversion Rates by Building Employee Knowledge on Axonify

Introduction THE One Total Home Experience is a UAE-grown Lifestyle Brand that offers Seasonal Collections of Affordable Home Fashion founded in 1996. Today THE One has 22 stores and 1 Bistro Restaurant across the Middle East and North Africa, consisting of 3 categories, THE One, FUSION by THE One, and THE One Basics. The growing workforce spread across different geographical locations posed the challenge of training their frontline, keeping them informed, and communicating with them efficiently. THE One was looking for a training solution that would allow them to improve staff knowledge growth for improving sales conversions and helping them deliver exceptional customer service. Solution THE One started a series of training programmes with users. They wanted to focus on certain top-selling products and ensure the staff knew everything about it and could upsell and cross-sell products. According to THE One's internal survey, within the first six months of using Axonify, users reported that the knowledge they gained about suggestive selling and cross-selling, among other topics, helped them to do better on the job. In fact, the top performers on Axonify are usually the top-performing employees. As a result, THE One reported a 10% increase in sales conversion rates by training with Axonify five times a week. Impact THE One saw an employee participation rate of 98%, with 23.4% Training Frequency. Participants trained on Axonify saw a 28% knowledge growth. 97% of participants agreed that Axonify helped them to be more efficient in their jobs and increased their product knowledge. 'It has improved my customer service skills. My Upselling and cross-selling has increased,' said an employee using Axonify. THE One team gained more confidence in handling customer issues and upselling, especially front-of-the-house products.
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Etihad Airways

How Etihad Airways Clarified their Development Vision with Axonify

Introduction Etihad is a large international airline based in Abu Dhabi, providing service to more than 400 destinations in 74 countries around the world. Founded in 2003, we have more than 100 aircraft with revenues upward of $6 billion each year. The Abu Dhabi-based international airline wanted to improve Etihad wanted to improve performance by examining all forms of learning across the organisation. One of their biggest emerging problems was customer service and satisfaction. Their Net Promoter Score (NPS) was too low to establish the kind of success and growth they planned for their future. However, they lacked the proper internal development capabilities to move the needle significantly. The company had clear goals that had to be achieved. To begin with, they needed to develop a clear framework for staff improvement and a simple model to demonstrate excellence. Along with this, the company had recognised universal knowledge points but had to find a method to convey them through an always-accessible training format. With content published daily, Etihad needed a cohesive training format and central hosting location. Solution Etihad realised that leadership and management skills do not come automatically to employees but need to be guided to do so. Etihad Airways decided to run a pilot program for their frontline employees. They eventually expanded to cover Mastering the Art of Service training to enhance their customer service skills. Furthermore, they began using Axonify for more than just hosting videos. This revolutionary training solution allowed the company to track individual and group progress. This benefited Etihad Airways as their senior managers could monitor employee training performance and be more strategic about future development modules. Impact Etihad Airways observed a significant increase in employee engagement around training and development. Their NPS had skyrocketed, increasing by 30 points, and they benefitted from the possibility of leading to more customer referrals while increasing customer satisfaction. Andrew Stotter-Brooks, the Vice President of Learning & Development, claimed that Axonify was the model that helped them promote better employee growth. He further summarised the modern learning solution using three concepts – “clarity, simplicity, and making learning fun.”    
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Etihad Airways

First-class training for a world-class sales team at Etihad Airways

Introduction Etihad Airways is the second-largest airline in the UAE and commenced its operations in 2003. The second flag carrier airline of the country found it challenging to keep up with the dynamic nature of the aviation industry. It’s also highly demanding for a company to forecast the nature of work after 6-12 months when it piles up. Etihad’s previous history with e-modules was limited in communication, and they were looking for a frontline-focused learning management system that could streamline learning and communication.  Solution The aviation industry is highly dynamic and competitive. Every day looks different for the managers of Etihad Airways, and the nature of their work demands a high-efficiency rate from the workforce. In regards to this, Etihad could keep up with the complex nature of the airline industry by inculcating Axonify to their performance measurement structure. They aimed to develop a sales process designed by salespeople for salespeople. According to Etihad, the concept of daily learning Axonify brings to the table is its real selling point, as their employees found it user-friendly and incredibly simple to understand. Graham Cook, the Manager of Commercial Performance, finds employees using Axonify daily to reaffirm their existing knowledge as “time well spent” and sees it as the best solution to escape the generic and boring training modules. A key feature of Axonify utilised by Etihad is using this tool as a medium to communicate and roll out changes in real-time. This increases the efficiency of Etihad’s departments and informs everyone about the various changes taking place internally and externally. Impact Etihad noticed a massive increase in their engagement rate, as their sales staff completed around 4,500-5,000 extra training sessions on Axonify. This clearly depicts their enthusiasm at work, which is genuinely an ideal quality required by an organisation’s frontline. Furthermore, Etihad observed a 10% improvement in participation rate after using Axonify, with more than 2/3rd of their sales team engaging with this training solution. Moreover, this frontline training tool left Etihad’s salespeople empowered to confidently approach their market and customers. Axonify has allowed the company to deliver a positive message positively, making a real impact on Etihad’s work culture.
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