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Almarai, a leading force in the Middle East's food and beverage industry, has consistently pursued excellence. Yet, the vast scale of their operations across nine regions highlighted a significant challenge: ensuring that training directly impacted on-the-job performance. William Samuel, Head of Learning & Development at Almarai, identified a gap—without effective follow-up after training sessions, it was uncertain whether employees were applying their new knowledge in the workplace. This uncertainty affected Almarai’s ability to consistently meet strict quality standards, especially in technical and systems-oriented roles. Collaboration with Biz Group and Axonify To address these challenges, Almarai partnered with Biz Group to leverage Axonify, an AI-powered microlearning platform. Biz Group’s deep understanding of Almarai’s needs enabled the seamless integration of PARADIGM, Almarai’s tailored version of Axonify. This partnership provided a customised solution for Almarai’s diverse, multilingual workforce. With Biz Group’s support, Almarai introduced a new training model that began with training supervisors, who then effectively trained their teams. Impact and Outcomes The launch of PARADIGM, facilitated by Biz Group, marked a pivotal moment for Almarai. The platform’s bite-sized, mobile learning sessions greatly improved knowledge retention, with active users achieving a 23% increase in knowledge scores, reaching 92% by 2022. Beyond enhanced knowledge retention, this collaboration initiated a cultural transformation at Almarai, leading to a 47% reduction in lost sales and a 2% improvement in order accuracy. These results underscore the success of the training initiative and its significant impact on Almarai’s business performance. Discover the Full Story This case study illustrates how Almarai, in collaboration with Biz Group, overcame training challenges and set new standards for success. Explore the details to learn more! Click here to read now. Interested in how Axonify can revolutionise your organisation? Whether your goal is to boost sales or improve customer retention, Axonify consistently delivers measurable business results. Contact us today for a tailored consultation with our expert team!

Etihad Airways, the UAE's second-largest airline, began operations in 2003. The country's second flag carrier airline found it difficult to keep up with the volatile nature of the aviation business. It is also difficult for a corporation to estimate the nature of work after 6-12 months when it accumulates. Etihad's prior experience with e-modules had been restricted in terms of communication, therefore they were searching for a frontline-focused learning management system that could expedite learning and communication. Solution The aviation sector is fast-paced and competitive. Every day is different for Etihad Airways' managers, and the nature of their work necessitates a high level of efficiency from the workers. In this aspect, Etihad might stay up with the aviation industry's complexity by including Axonify into their performance monitoring structure. They wanted to create a sales process that was created by salespeople for salespeople. According to Etihad, Axonify's key selling point is the concept of daily learning, which their staff found user-friendly and exceedingly simple to understand. Graham Cook, the Manager of Commercial Performance, sees employees utilising Axonify on a daily basis to confirm their existing knowledge as "time well spent" and sees it as the greatest approach to avoid generic and monotonous training sessions. Etihad's use of Axonify as a medium to communicate and roll out updates in real-time is a crucial aspect. This improves the efficiency of Etihad's divisions while also informing everyone about the many changes that are occurring both internally and internationally. Impact Etihad noted a significant increase in engagement as their sales staff completed approximately 4,500-5,000 additional Axonify training sessions. This definitely demonstrates their excitement at work, which is a genuinely desirable attribute for an organization's frontline. Furthermore, Etihad saw a 10% increase in participation rate after implementing Axonify, with more than two-thirds of their sales team utilising this training product. Furthermore, this frontline training tool empowered Etihad's salespeople to approach their market and consumers with confidence. Axonify has enabled the organisation to send a positive message, which has had a significant impact on Etihad's work culture.

Apparel Group, a well-known worldwide fashion and lifestyle retail giant is dedicated to providing excellent shopping experiences to millions of customers throughout the Gulf Cooperation Council (GCC) area. With over 2,000 retail outlets across 14 countries and representing more than 80 worldwide brands, Apparel Group has established itself as an industry leader. However, in order to continue exceeding its broad clientele's expectations, Apparel Group recognised the need to rethink its approach to associate onboarding and training across its retail operations across the GCC. They had to understand and surpass the expectations of a young, diverse, and tech-savvy retail sales workforce while simultaneously shortening the time it took to onboard new personnel. Solution: Apparel Group collaborated with Axonify, a renowned provider of advanced training solutions, to address these difficulties. The goal was to establish a comprehensive approach to onboarding and training that would not only engage sales colleagues but would also track their knowledge growth and competency gains, resulting in positive business effect. Apparel Group used Axonify to create interactive digital onboarding and training programmes for both general onboarding and specialised sales associate responsibilities. Traditional classroom training methods were abandoned in favour of a more engaging and personalised training experience. Impact: The outcomes of this shift were astounding. Sales for the Skechers brand increased by 8%, while productivity across all brands increased by 20%. The training endeavour also resulted in observable behavioural changes, with over 2000 completed behaviour observations, 933 of which were evaluated as exceptional, scoring a perfect 100%. Furthermore, knowledge growth increased by 13%, with the baseline knowledge level of 67% rising to an astonishing 80%. Furthermore, sales associate engagement was exceptional, with a 91% participation rate and an average of four to five training sessions per week. With an average of 174,000 additional training sessions completed, the dedication to continued learning and development was clear. The cooperation between Apparel Group and Axonify has not only improved their associated onboarding and training, but has also provided actual commercial results. Apparel Group has positioned itself as a forward-thinking business that recognises the changing demands of its workers and consumers by embracing technology-driven, interactive training methods.

Introduction Apparel Group, a renowned global fashion and lifestyle retail conglomerate headquartered in the UAE, is committed to providing exceptional retail experiences to millions of customers in the Gulf Cooperation Council (GCC) region. Apparel Group has established itself as a leader in the industry, with over 2,000 retail locations across 14 countries and representing more than 80 global brands. However, to continue surpassing the expectations of its diverse clientele, Apparel Group recognized the need to revamp its approach to associate onboarding and training across its retail operations in the GCC. They faced the challenge of understanding and exceeding the expectations of a youthful, diverse, and tech-savvy retail sales workforce while also reducing the time required to onboard new employees. Solution To address these challenges, Apparel Group partnered with Axonify, a leading provider of innovative training solutions. The objective was to implement a strategic approach to onboarding and training that would not only engage the sales associates but also track their knowledge growth and competency improvements, ultimately driving positive business impact. With the help of Axonify, Apparel Group deployed interactive digital onboarding and training programs that were tailored for both general onboarding and specific sales associate roles. The traditional classroom approach was left behind in favour of a more engaging and personalized training experience. Impact The results of this transformation were remarkable. The Skechers brand experienced an 8% increase in sales, while productivity across all brands saw a significant 20% boost. The training initiative also led to observable behaviour changes, with over 2000 behaviour observations completed, out of which 933 were marked as exceptional, scoring a perfect 100%. Additionally, knowledge growth showed a remarkable increase of 13%, with the baseline knowledge level of 67% rising to an impressive 80%. Furthermore, the engagement levels among the sales associates were extraordinary, with a participation rate of 91% and an average of four to five training sessions per week. The commitment to continuous Learning and Development was evident, with an average of 174,000 extra training sessions completed. Apparel Group's partnership with Axonify has not just revolutionised their associated onboarding and training but also delivered tangible business results. By embracing technology-driven, interactive training methods, Apparel Group has positioned itself as a forward-thinking organisation that understands the evolving needs of its workforce and customers alike.

Introduction THE One Total Home Experience is a UAE-grown Lifestyle Brand that offers Seasonal Collections of Affordable Home Fashion founded in 1996. Today THE One has 22 stores and 1 Bistro Restaurant across the Middle East and North Africa, consisting of 3 categories, THE One, FUSION by THE One, and THE One Basics. The growing workforce spread across different geographical locations posed the challenge of training their frontline, keeping them informed, and communicating with them efficiently. THE One was looking for a training solution that would allow them to improve staff knowledge growth for improving sales conversions and helping them deliver exceptional customer service. Solution THE One started a series of training programmes with users. They wanted to focus on certain top-selling products and ensure the staff knew everything about it and could upsell and cross-sell products. According to THE One's internal survey, within the first six months of using Axonify, users reported that the knowledge they gained about suggestive selling and cross-selling, among other topics, helped them to do better on the job. In fact, the top performers on Axonify are usually the top-performing employees. As a result, THE One reported a 10% increase in sales conversion rates by training with Axonify five times a week. Impact THE One saw an employee participation rate of 98%, with 23.4% Training Frequency. Participants trained on Axonify saw a 28% knowledge growth. 97% of participants agreed that Axonify helped them to be more efficient in their jobs and increased their product knowledge. 'It has improved my customer service skills. My Upselling and cross-selling has increased,' said an employee using Axonify. THE One team gained more confidence in handling customer issues and upselling, especially front-of-the-house products. Download the Fact Sheet Download the Case Study

Introduction Etihad is a large international airline based in Abu Dhabi, providing service to more than 400 destinations in 74 countries around the world. Founded in 2003, we have more than 100 aircraft with revenues upward of $6 billion each year. The Abu Dhabi-based international airline wanted to improve Etihad wanted to improve performance by examining all forms of learning across the organisation. One of their biggest emerging problems was customer service and satisfaction. Their Net Promoter Score (NPS) was too low to establish the kind of success and growth they planned for their future. However, they lacked the proper internal development capabilities to move the needle significantly. The company had clear goals that had to be achieved. To begin with, they needed to develop a clear framework for staff improvement and a simple model to demonstrate excellence. Along with this, the company had recognised universal knowledge points but had to find a method to convey them through an always-accessible training format. With content published daily, Etihad needed a cohesive training format and central hosting location. Solution Etihad realised that leadership and management skills do not come automatically to employees but need to be guided to do so. Etihad Airways decided to run a pilot program for their frontline employees. They eventually expanded to cover Mastering the Art of Service training to enhance their customer service skills. Furthermore, they began using Axonify for more than just hosting videos. This revolutionary training solution allowed the company to track individual and group progress. This benefited Etihad Airways as their senior managers could monitor employee training performance and be more strategic about future development modules. Impact Etihad Airways observed a significant increase in employee engagement around training and development. Their NPS had skyrocketed, increasing by 30 points, and they benefitted from the possibility of leading to more customer referrals while increasing customer satisfaction. Andrew Stotter-Brooks, the Vice President of Learning & Development, claimed that Axonify was the model that helped them promote better employee growth. He further summarised the modern learning solution using three concepts – “clarity, simplicity, and making learning fun.”    

Introduction Etihad Airways is the second-largest airline in the UAE and commenced its operations in 2003. The second flag carrier airline of the country found it challenging to keep up with the dynamic nature of the aviation industry. It’s also highly demanding for a company to forecast the nature of work after 6-12 months when it piles up. Etihad’s previous history with e-modules was limited in communication, and they were looking for a frontline-focused learning management system that could streamline learning and communication.  Solution The aviation industry is highly dynamic and competitive. Every day looks different for the managers of Etihad Airways, and the nature of their work demands a high-efficiency rate from the workforce. In regards to this, Etihad could keep up with the complex nature of the airline industry by inculcating Axonify to their performance measurement structure. They aimed to develop a sales process designed by salespeople for salespeople. According to Etihad, the concept of daily learning Axonify brings to the table is its real selling point, as their employees found it user-friendly and incredibly simple to understand. Graham Cook, the Manager of Commercial Performance, finds employees using Axonify daily to reaffirm their existing knowledge as “time well spent” and sees it as the best solution to escape the generic and boring training modules. A key feature of Axonify utilised by Etihad is using this tool as a medium to communicate and roll out changes in real-time. This increases the efficiency of Etihad’s departments and informs everyone about the various changes taking place internally and externally. Impact Etihad noticed a massive increase in their engagement rate, as their sales staff completed around 4,500-5,000 extra training sessions on Axonify. This clearly depicts their enthusiasm at work, which is genuinely an ideal quality required by an organisation’s frontline. Furthermore, Etihad observed a 10% improvement in participation rate after using Axonify, with more than 2/3rd of their sales team engaging with this training solution. Moreover, this frontline training tool left Etihad’s salespeople empowered to confidently approach their market and customers. Axonify has allowed the company to deliver a positive message positively, making a real impact on Etihad’s work culture.