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Ferheen is the Marketing Manager at Biz Group, where she drives brand growth and lead generation across the company’s three business units: Learning, Teambuilding and Learning Technology. With over a decade of experience in B2B marketing, she combines creativity with a data-driven approach to deliver measurable impact.
Her expertise spans digital campaigns, events, marketing operations and content strategy, with a strong focus on connecting marketing initiatives to business outcomes. Before joining Biz Group, Ferheen worked in enterprise SaaS, where she specialised in inbound and product marketing.
Passionate about innovation, Ferheen is quick to adopt new tools and technologies while keeping her approach authentic. By balancing strategic thinking with analysis, she ensures the company stays future-focused and continues to deliver results clients value.
