Crucial Learning

Crucial Learning is a learning company with corporate courses in communication, performance, and leadership

Our partnership with Crucial Learning

We established our partnership with Crucial Learning in 2018 to bring their suite of world class training courses to clients across the Middle East.

Crucial Learning have been building training courses since 1990, leveraging the expertise in social science to deliver learning to organisations globally.

Crucial Learning Published Books

Crucial Conversations

The pragmatic manual that has transformed millions “Crucial Conversations” teaches you how to handle the conversations that matter most: those that involve high stakes, opposing opinions, and strong emotions. Learn how to connect with others in the face of disagreement to get better results and improve relationships.

Crucial Accountability

Knowing how to provide feedback and resolve behavioral problems are essential to leading and managing others. Learn how to hold peers, direct reports, children, even your own leaders and managers accountable to performance standards with the skills outlined in “Crucial Accountability”.

The Power of Habit

Discover the science behind habit formation and learn how to replace bad habits and build better habits for yourself or your organization, in this bestseller from Pulitzer prize-winning reporter Charles Duhigg.

Crucial Learning’s international clients

Our Work


How Axonify helped change company culture, empowering employees to proactively take ownership and...

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Mai Dubai

Management team helping the client in problem-solving and understanding team behaviours to become...

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Banking Client

A leading organisation in the banking sector were able to improve team productivity and cross-fun...

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The Junior Leadership Programme provides the tools for effective self-management and the leadersh...

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ILM Leadership training

Through the ILM Leadership training programme, we helped change mindsets and improve communicatio...

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Sephora were able to exceed monthly sales targets by building front line employee knowledge with ...

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Biz designed a customised Leadership Development Programme, resulting in an improvement of 38% in...

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Strategically advising Du, as part of their School of Leadership programme.

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Through the use of gamification, employees had a greater willingness to participate beyond any ma...

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Entrepreneurs’ Organisation UAE

How through VR training, behavioural change can drive growth and change the way we connect, colla...

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Emirates NBD

Through the use of Axonify training the bank was able to accelerate the approval rates of applica...

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At Home

By using Axonify At Home were able to scale employee training at an accelerated pace to drive pro...

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