Inbound Marketing & Social Media Specialist

Position: Inbound Marketing & Social Media Specialist

Department: Marketing

Reports to: Marketing Manager

Job Purpose:

Exciting opportunity for a Marketing Specialist to work in an award-winning Training and Teambuilding Company and winner of Best Place to Work. The role requires creative, analytical, digital and administrative skills. The successful candidate will oversee the development and implementation of marketing campaigns as well as the daily management of social media and execution of our social media and community management strategy. This is an exciting job with space for growth within an ambitious and dynamic environment. We are looking for a highly energetic and enthusiastic person who has a passion for marketing.

Responsibilities:

The Marketing Team works as an internal agency for Biz Group’s different departments and reports to each department and team on their respective KPIs. The chosen candidate will be running multi-channel campaigns for each department leveraging email campaigns, social media and digital marketing to drive customer acquisition and brand awareness. They will be responsible for:

• Building and managing a content/editorial calendar that attracts qualified audience
• Creating, managing and executing multi-channel marketing campaigns, leveraging SEO, social, inbound marketing, email, print campaigns and events to drive customer acquisition
• Optimising marketing automation and lead nurturing process through email, content and social channels
• Increasing social media following, engagement and reach
• Inbound email campaigns to our stakeholders
• Content development: written and visual (photography, videography)
• Community management including monthly newsletters

Person Specification:

Knowledge and business acumen:

• Excellent written and spoken English and Arabic
• Bachelor in Marketing or related fields
• Experience working with website Content Management System is a plus
• Understanding of digital marketing and google analytics
• Proficiency with Microsoft PowerPoint, Excel, Word
• Proficiency in creative design platforms
• Photography and video shooting and editing is a plus

Type of person we are looking for:

• Independent self-starter
• Team player looking for a fun and dynamic work environment
• Disciplined and focused with attention to detail
• Passionate about marketing and storytelling
• Driven and looking for an opportunity to grow within a role
• Good analytical skills and ability to understand and analyse data

3 highlighted competencies:

• Writing and proofreading creative copy (needs to have good mastery of English – written and spoken and Arabic ideally)
• Social media strategy, advertising and management
• Overseeing and developing marketing campaigns

Complexity of the job:

• 4 to 5 years’ experience

Our Values:

Combining Strengths:
We support each other to get the job done and no job is beneath any of us. We have found that, together, we are so much stronger than as individuals and we consider how our decisions and actions impact others. We work interdependently and collaboratively, solving problems with others in the interests of evolving Biz. We are united – we are more than a team, we are the ‘Biz family’.

Genuinely Care About Delivering Results
We take ownership and accountability for driving results. We love going beyond expectations and delighting our Customers and other Bizzers. We have a bias for continuous improvement, are proactive, solution focused and innovative. We have an entrepreneurial spirit and are independent thinks whilst considering other and the impact we have.

Believe Anything is Possible
We are an inspired organization and we know that whatever the mind can conceive and believe, it can achieve. We are motivated to think big and aim high, even in challenging times, and are driven towards achieving our Big Hairy Audacious Goal (BHAG)

Act with Biz Energy
We live and display contagious energy, enthusiasm and passion. We have incredible fun and are inspired to come to ‘work’ each day. We are fast movers, acting with a sense of urgency, agility, adaptability to change and think on our feet. We overcome obstacles and bounce back with renewed energy. We never give up.

Tell You What You Need To Hear
We cultivate an environment of trust where open, honest and respectful feedback can be given and received, with the best intentions, internally and with our Customers. It is not always what we want to hear, but we know it’s what we need to hear in order to grow and improve.

Supporting People’s Personal Growth
We are passionate about helping each other and our Customers grow as well as our own personal development. We invest in learning, we share knowledge and we promote from within. At Biz we grow while having fun.