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Reporting To 

CEO 

Location 

Riyadh, Saudi Arabia or UAE (Dubai). Candidates based in the UAE must be willing to travel frequently to Saudi Arabia to build strong in-market presence and relationships at senior and CXO levels. 

Role Purpose / Overview 

This is a rare opportunity to build and lead Biz Group’s Saudi business, one of the most important growth markets in the region as Vision 2030 accelerates investment in capability, AI, and transformation. 

As KSA Sales Director, you are a senior sales member and will own the commercial success of KSA, working closely with the CEO and other senior members to drive commercial success and build long-lasting partnerships. Initially, you will act as an individual contributor, shaping the go-to-market strategy, winning flagship clients, and positioning Biz Group as a trusted partner across learning, capability, and human-led AI transformation. 

As you build your market, you will be responsible for building your own high-performing sales team to further expand our business across KSA. 

You will act as a market builder selling complex, multi-modal solutions, with a vision of growing and building a market. Hence, this is not a traditional sales role. It requires significant levels of discipline, entrepreneurial mindset, resilience, and drive to be successful, whilst possessing strong leadership experience in building, supporting, and growing a team of successful sales individuals.  

Key Responsibilities 

  • Own and build the KSA market from strategy to revenue delivery 
  • Lay the foundation for a KSA-based sales team, and leading the team  
  • Win complex enterprise deals through consultative selling 
  • Specific focus on selling our unique AI and AI programs, SaaS, and digital learning solutions  
  • Sell our leadership and human capability consulting solutions to public and private sector  
  • Build senior relationships across C-suite stakeholders 
  • Explore and build strategy to build partnership network for further market expansion 
  • Create a strong, repeatable pipeline engine 
  • Collaborate across Biz Group to deliver impactful solutions 

Scorecard – What Success Looks Like 

Category  What Great Looks Like 
Performance & Growth  Exceeds revenue targets and builds strong pipeline 
Sales Mastery  Wins complex multi-stakeholder deals 
Market Development  Establishes strong Biz presence in KSA 
Solution Leadership  Sells effectively across modalities 
Client Relationships  Builds long-term trusted partnerships 
Leadership  Acts as founder and builds the KSA Sales team over time 

Person Specification 

Must-Haves 

  • Proven experience selling complex enterprise-wide B2B solutions 
  • Applies an entrepreneurial mindset to transform complex concepts into clear, value-driven solutions 
  • Experience from the leadership and learning solutions industry 
  • Experience in leading a sales team between 3-8 people over time 
  • Track record closing enterprise deals 
  • Used to building lasting relationships and senior levels  
  • Experience across multiple solution types  
  • Strong KSA network at senior levels  
  • Fluent Arabic and English 
  • Builder mindset and ownership mentality 

Nice-to-Haves 

  • Experience in AI or learning tech 
  • Understanding of Vision 2030  
  • Experience building teams in KSA  
  • Exposure to key industry sectors & and industry partnership networks 
  • Salesforce/CRM familiarity 

Why Biz Group 

Life’s too short for boring work. Join a team that’s rewriting the rules and build something that actually matters.  

Biz Group has over 30 years of experience transforming learning and performance and is now leading the shift to AI-enabled, digital, and learning-as-a-service solutions. 

This role offers true ownership of a high-growth market, the opportunity to build a business, and the chance to work with a portfolio combining human-led learning and cutting-edge technology.