Sales

Almarai, a leading powerhouse in the Middle East’s food and beverage sector, has always strived for excellence. However, their extensive operations across nine regions revealed a critical challenge: ensuring that training effectively translated into on-the-job performance. William Samuel, Head of Learning & Development at Almarai, recognised that without proper follow-up after classroom sessions, it was unclear whether employees were applying their newfound knowledge in the workplace. This gap directly impacted Almarai’s ability to meet stringent quality standards, particularly in technical and systems-oriented areas. Partnership with Biz Group and Axonify To tackle these challenges, Almarai joined forces with Biz Group to harness the power of Axonify, an AI-driven microlearning platform. Biz Group’s keen insight into Almarai’s specific needs guided the seamless integration of PARADIGM, Almarai’s customised version of the Axonify platform. This partnership allowed for a customised approach that catered to Almarai’s diverse workforce, which operates across different regions and languages. With Biz Group’s guidance, Almarai adopted a new training model where supervisors were trained first, enabling them to train their teams effectively. Impact and Results The introduction of PARADIGM, facilitated by Biz Group, marked a turning point for Almarai. The platform’s bite-sized, mobile learning experiences significantly enhanced knowledge retention, with active users seeing a 23% increase in their knowledge scores, reaching 92% by 2022. Beyond improved knowledge retention, this collaboration sparked a cultural shift across Almarai, resulting in a 47% reduction in lost sales and a 2% improvement in order accuracy. These results highlight the success of the training initiative and its substantial impact on Almarai’s business outcomes. Explore the Full Story This case study showcases how Almarai, in partnership with Biz Group, overcame training challenges and set new benchmarks for success. Almarai Customer Story Curious about how Axonify can transform your organisation? Whether it’s enhancing sales or increasing customer retention, Axonify has a track record of delivering measurable business results. Contact us today for a personalised consultation with our friendly, knowledgeable experts!

Introduction THE One Total Home Experience is a UAE-grown Lifestyle Brand that offers Seasonal Collections of Affordable Home Fashion founded in 1996. Today THE One has 22 stores and 1 Bistro Restaurant across the Middle East and North Africa, consisting of 3 categories, THE One, FUSION by THE One, and THE One Basics. The growing workforce spread across different geographical locations posed the challenge of training their frontline, keeping them informed, and communicating with them efficiently. THE One was looking for a training solution that would allow them to improve staff knowledge growth for improving sales conversions and helping them deliver exceptional customer service. Solution THE One started a series of training programmes with users. They wanted to focus on certain top-selling products and ensure the staff knew everything about it and could upsell and cross-sell products. According to THE One's internal survey, within the first six months of using Axonify, users reported that the knowledge they gained about suggestive selling and cross-selling, among other topics, helped them to do better on the job. In fact, the top performers on Axonify are usually the top-performing employees. As a result, THE One reported a 10% increase in sales conversion rates by training with Axonify five times a week. Impact THE One saw an employee participation rate of 98%, with 23.4% Training Frequency. Participants trained on Axonify saw a 28% knowledge growth. 97% of participants agreed that Axonify helped them to be more efficient in their jobs and increased their product knowledge. 'It has improved my customer service skills. My Upselling and cross-selling has increased,' said an employee using Axonify. THE One team gained more confidence in handling customer issues and upselling, especially front-of-the-house products. Download the Fact Sheet Download the Case Study

Introduction Sephora is a French multinational retail company offering personal care and beauty products. The makeup giant featuring 340 brands, including their private label, wanted to increase its customer satisfaction scores and achieve target sales for new products. Solution The frontline staff at Sephora has a lot of information to remember daily during any given shift, and keeping them engaged in learning and communications can be challenging. With Axonify, Sephora employees could easily access daily training in just 3-5 minutes a day without taking them away from the valuable floor time. AI-driven, personalised bits of learning helped them achieve the training support they needed to do their job well. Furthermore, with Axonify's instant communication feature, Sephora's frontline could access real-time updates about the latest products and processes. Impact We observed an 89% participation rate by Sephora's employees. Sephora employees logged into Axonify 20 times a month on average and recorded a 32% knowledge growth rate. Sephora recorded a 17% increase in sales by training three times a week and a 1.4% increase in sales numbers with each extra day of participation. Moreover, Sephora achieved 100% of the overall monthly sales target along with 23 stores exceeding their Monthly Sales Target and noted a 26% increase in customer satisfaction scores.

Introduction Etihad Airways is the second-largest airline in the UAE and commenced its operations in 2003. The second flag carrier airline of the country found it challenging to keep up with the dynamic nature of the aviation industry. It’s also highly demanding for a company to forecast the nature of work after 6-12 months when it piles up. Etihad’s previous history with e-modules was limited in communication, and they were looking for a frontline-focused learning management system that could streamline learning and communication.  Solution The aviation industry is highly dynamic and competitive. Every day looks different for the managers of Etihad Airways, and the nature of their work demands a high-efficiency rate from the workforce. In regards to this, Etihad could keep up with the complex nature of the airline industry by inculcating Axonify to their performance measurement structure. They aimed to develop a sales process designed by salespeople for salespeople. According to Etihad, the concept of daily learning Axonify brings to the table is its real selling point, as their employees found it user-friendly and incredibly simple to understand. Graham Cook, the Manager of Commercial Performance, finds employees using Axonify daily to reaffirm their existing knowledge as “time well spent” and sees it as the best solution to escape the generic and boring training modules. A key feature of Axonify utilised by Etihad is using this tool as a medium to communicate and roll out changes in real-time. This increases the efficiency of Etihad’s departments and informs everyone about the various changes taking place internally and externally. Impact Etihad noticed a massive increase in their engagement rate, as their sales staff completed around 4,500-5,000 extra training sessions on Axonify. This clearly depicts their enthusiasm at work, which is genuinely an ideal quality required by an organisation’s frontline. Furthermore, Etihad observed a 10% improvement in participation rate after using Axonify, with more than 2/3rd of their sales team engaging with this training solution. Moreover, this frontline training tool left Etihad’s salespeople empowered to confidently approach their market and customers. Axonify has allowed the company to deliver a positive message positively, making a real impact on Etihad’s work culture.