Our Work

Almarai, a leading powerhouse in the Middle East’s food and beverage sector, has always strived for excellence. However, their extensive operations across nine regions revealed a critical challenge: ensuring that training effectively translated into on-the-job performance. William Samuel, Head of Learning & Development at Almarai, recognised that without proper follow-up after classroom sessions, it was unclear whether employees were applying their newfound knowledge in the workplace. This gap directly impacted Almarai’s ability to meet stringent quality standards, particularly in technical and systems-oriented areas.

Partnership with Biz Group and Axonify

To tackle these challenges, Almarai joined forces with Biz Group to harness the power of Axonify, an AI-driven microlearning platform. Biz Group’s keen insight into Almarai’s specific needs guided the seamless integration of PARADIGM, Almarai’s customised version of the Axonify platform. This partnership allowed for a customised approach that catered to Almarai’s diverse workforce, which operates across different regions and languages. With Biz Group’s guidance, Almarai adopted a new training model where supervisors were trained first, enabling them to train their teams effectively.

Impact and Results

The introduction of PARADIGM, facilitated by Biz Group, marked a turning point for Almarai. The platform’s bite-sized, mobile learning experiences significantly enhanced knowledge retention, with active users seeing a 23% increase in their knowledge scores, reaching 92% by 2022. Beyond improved knowledge retention, this collaboration sparked a cultural shift across Almarai, resulting in a 47% reduction in lost sales and a 2% improvement in order accuracy. These results highlight the success of the training initiative and its substantial impact on Almarai’s business outcomes.

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This case study showcases how Almarai, in partnership with Biz Group, overcame training challenges and set new benchmarks for success. Almarai Customer Story
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EGA’s Successful Graduate Programme, LEAP, Embraces a Blended Learning Journey Through a Guided Digital Learning Path, Delivered by the Axonify Platform.

At Emirates Global Aluminium (EGA), investing in the development of young talent has been a longstanding tradition, with many executives tracing their journey back to their early days at the company. EGA’s commitment to nurturing its workforce is exemplified through its National Graduate Training Programme, a rigorous 18-month initiative designed to groom graduates into first-line supervisors.

EGA, the largest industrial company in the UAE outside the oil and gas sector, has consistently attracted top-tier graduates to join its ranks. The program, initially focused on engineering graduates, has evolved to include various disciplines such as Finance, Accounting, Human Capital, Marketing, and Supply Chain, aligning with the organisational needs.

Upskilling and empowering future leaders

This commitment to talent development has not only resulted in long and successful careers within EGA but also garnered recognition externally. In October 2023, EGA’s Youth Council received the prestigious “Organisation of the Year for Youth Empowerment” award at the GCC GOV HR Awards 2023. This accolade recognized EGA’s efforts in upskilling and empowering future leaders, aligning seamlessly with the National Youth Strategy of the UAE.

One of the keys to EGA’s success in youth empowerment is the innovative LEAP programme (Learn. Engage. Adapt. Perform), a key part of EGA’s graduate development programme that focuses on leadership and management skills that enables graduates to take on key supervisory roles. The program embraces a blended learning journey through a guided digital learning path delivered by the Axonify platform.

Ownership and accountability

The LEAP program is designed to incorporate pre-reading, experiential learning tasks, virtual evaluations, coaching and in-person workshops. Graduates progress through milestones, earning reward points for completing learning tasks and reinforcement questions. The Axonify platform’s reporting dashboards empower coaches and facilitators to track each graduate’s progress, identifying missed milestones, coaching needs, and recognizing top performers across different cohorts. This has been a powerful tool to build networks of young talent across the organization empowering them to take ownership and accountability of their learning while supporting one another.

The success of LEAP is through the curated design of content that is current to the new generation, enabling them to adapt and learn through multiple learning methods. The platform ensures a dynamic and interactive learning experience, making education engaging and effective for the tech-savvy generation.

Delivering tangible results through the Axonify platform

In driving the success of the program, Biz Group, as the dedicated vendor for the Axonify platform in the UAE region, stands out as a pivotal partner committed to delivering tangible results. To ensure customer success, we went beyond technical support, actively assisting both EGA and content service providers. Our commitment to our value, “Genuinely care about delivering Results” is evident through continuous monitoring, prompt issue resolution and structuring learning elements. This collaborative effort ensures that the Axonify platform not only functions seamlessly but also contribute to an engaging and effective graduate development initiative.

EGA’s commitment to empowering its youth is not just a testament to its values but a strategic investment in securing a bright future for EGA’s young talent. The Axonify platform, plays a pivotal role in delivering a transformative learning journey that equips graduates with the skills needed to excel in their roles. As we celebrate EGA’s success, it’s clear that Axonify’s micro-learning platform is a catalyst for seamless and impactful learning journeys, setting the stage for a new era of talent development.

Explore the remarkable story of service excellence at Expo 2020 Dubai told by the people who were part of it. Discover how Biz Group rose to the challenge of training 60,000 individuals from diverse backgrounds, harmonising them under a unified ethos of exceptional customer service. With a mosaic of 60,000 employees and over 300 companies, this massive project established a new standard in service training.

Dive into the transformative journey where a rich tapestry of cultures and languages merged to reflect Dubai’s esteemed service standards. This case study provides deep insights into the success of innovative training methodologies, showcasing notable improvements in visitor satisfaction and staff performance. It’s an essential read for organisations seeking to attain pinnacle customer service levels on a vast scale.

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Client Overview: Biz Group was approached by a prominent corporate client in Saudi Arabia. This client faced significant hurdles in cultivating effective communication and teamwork within their organization. They were in search of a customized team-building solution that could elevate their employees’ communication, problem-solving, and strategic planning abilities.

Our Innovative Approach: “Bridging the Gap” Team-Building Experience To address the specific needs of our client, Biz Group proposed the “Bridging the Gap” team-building activity. This engaging exercise involved teams in the construction of a bridge section, designed to meet customer specifications. The catch? They had to do it while dealing with limited resources, communication challenges, and tight timelines. Each team brought their creative flair to designing and decorating their bridge sections, with awards up for grabs in categories like the most innovative engineering design, best branding, and most resource-efficient solution.

Event Highlights: Throughout the event, participants wholeheartedly embraced the challenge, recognizing themselves as both suppliers and customers. This activity underscored the importance of cross-functional collaboration and showcased the ripple effects of communication within a collaborative environment. Teams demonstrated their mastery of astute project management techniques to thrive under constraints of time and resources.

The climactic moment of the event involved the installation of each team’s bridge section into the larger company bridge. The grand finale was a thrilling spectacle as a remote-controlled vehicle journeyed the entire length of the extended bridge. This symbolized the triumphant collaboration and teamwork of all participants.

Key Takeaways: “Bridging the Gap” equipped participants with potent metaphors applicable to real-world business challenges. The activity underscored the value of ongoing customer relationship management, emphasizing that success in any collaborative venture hinges on a deep understanding of the ripple effects of communication.

Impact on the Client: The event not only provided an interactive platform for enhancing communication, problem-solving, and strategic planning skills but also nurtured a sense of camaraderie among the participants. By actively engaging in bridge construction, teams gained first-hand experience in the importance of cross-functional cooperation and effective communication.

Client Testimonial: Following the event, the client expressed their satisfaction, praising Biz Group for the innovative and captivating team-building event. They lauded the event’s seamless blend of educational outcomes with a delightful, hands-on experience. The client was particularly impressed by how the activity underscored the significance of collaboration in achieving overarching goals within their organization.

In Conclusion: Biz Group’s “Bridging the Gap” team-building event effectively tackled the client’s challenges by offering a dynamic platform for learning and collaboration. Through this experience, participants honed their communication and problem-solving skills and gained invaluable insights into the potency of teamwork and cross-functional collaboration. The reverberations of this event within the client’s organization fostered a spirit of collaboration, undoubtedly contributing to their future success.

Introduction

Apparel Group, a renowned global fashion and lifestyle retail conglomerate headquartered in the UAE, is committed to providing exceptional retail experiences to millions of customers in the Gulf Cooperation Council (GCC) region. Apparel Group has established itself as a leader in the industry, with over 2,000 retail locations across 14 countries and representing more than 80 global brands.

However, to continue surpassing the expectations of its diverse clientele, Apparel Group recognized the need to revamp its approach to associate onboarding and training across its retail operations in the GCC. They faced the challenge of understanding and exceeding the expectations of a youthful, diverse, and tech-savvy retail sales workforce while also reducing the time required to onboard new employees.

Solution

To address these challenges, Apparel Group partnered with Axonify, a leading provider of innovative training solutions. The objective was to implement a strategic approach to onboarding and training that would not only engage the sales associates but also track their knowledge growth and competency improvements, ultimately driving positive business impact.

With the help of Axonify, Apparel Group deployed interactive digital onboarding and training programs that were tailored for both general onboarding and specific sales associate roles. The traditional classroom approach was left behind in favour of a more engaging and personalized training experience.

Impact

The results of this transformation were remarkable. The Skechers brand experienced an 8% increase in sales, while productivity across all brands saw a significant 20% boost. The training initiative also led to observable behaviour changes, with over 2000 behaviour observations completed, out of which 933 were marked as exceptional, scoring a perfect 100%. Additionally, knowledge growth showed a remarkable increase of 13%, with the baseline knowledge level of 67% rising to an impressive 80%.

Furthermore, the engagement levels among the sales associates were extraordinary, with a participation rate of 91% and an average of four to five training sessions per week. The commitment to continuous Learning and Development was evident, with an average of 174,000 extra training sessions completed.

Apparel Group’s partnership with Axonify has not just revolutionised their associated onboarding and training but also delivered tangible business results. By embracing technology-driven, interactive training methods, Apparel Group has positioned itself as a forward-thinking organisation that understands the evolving needs of its workforce and customers alike.

Introduction

THE One Total Home Experience is a UAE-grown Lifestyle Brand that offers Seasonal Collections of Affordable Home Fashion founded in 1996. Today THE One has 22 stores and 1 Bistro Restaurant across the Middle East and North Africa, consisting of 3 categories, THE One, FUSION by THE One, and THE One Basics.
The growing workforce spread across different geographical locations posed the challenge of training their frontline, keeping them informed, and communicating with them efficiently.
THE One was looking for a training solution that would allow them to improve staff knowledge growth for improving sales conversions and helping them deliver exceptional customer service.

Solution

THE One started a series of training programmes with users. They wanted to focus on certain top-selling products and ensure the staff knew everything about it and could upsell and cross-sell products.
According to THE One’s internal survey, within the first six months of using Axonify, users reported that the knowledge they gained about suggestive selling and cross-selling, among other topics, helped them to do better on the job.
In fact, the top performers on Axonify are usually the top-performing employees. As a result, THE One reported a 10% increase in sales conversion rates by training with Axonify five times a week.

Impact

THE One saw an employee participation rate of 98%, with 23.4% Training Frequency. Participants trained on Axonify saw a 28% knowledge growth. 97% of participants agreed that Axonify helped them to be more efficient in their jobs and increased their product knowledge. ‘It has improved my customer service skills. My Upselling and cross-selling has increased,’ said an employee using Axonify.
THE One team gained more confidence in handling customer issues and upselling, especially front-of-the-house products.

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Dive into the world of guest-centric service excellence with our compelling case study. This real-world example showcases the journey of an esteemed dining establishment, known for its 40+ locations spanning the globe. managed by a private equity firm overseeing assets exceeding 11 billion USD, this culinary leader embarked on a mission with Biz Group to redefine their guest experience, boost per-cover spend, and stand out in an ever-competitive market segment.

Unveil the transformative experience as we explore how our client’s visionary approach led to heightened staff confidence and increased cooperation among their customer-facing teams. This case study reveals valuable insights and solutions, demonstrating the impact of a well-crafted training program that not only boosted per-cover revenue but also improved team morale, making it a must-read for businesses in guest-centric industries.

Introduction

Etihad is a large international airline based in Abu Dhabi, providing service to more than 400 destinations in 74 countries around the world. Founded in 2003, we have more than 100 aircraft with revenues upward of $6 billion each year.
The Abu Dhabi-based international airline wanted to improve Etihad wanted to improve performance by examining all forms of learning across the organisation. One of their biggest emerging problems was customer service and satisfaction. Their Net Promoter Score (NPS) was too low to establish the kind of success and growth they planned for their future. However, they lacked the proper internal development capabilities to move the needle significantly.
The company had clear goals that had to be achieved. To begin with, they needed to develop a clear framework for staff improvement and a simple model to demonstrate excellence.
Along with this, the company had recognised universal knowledge points but had to find a method to convey them through an always-accessible training format. With content published daily, Etihad needed a cohesive training format and central hosting location.

Solution

Etihad realised that leadership and management skills do not come automatically to employees but need to be guided to do so. Etihad Airways decided to run a pilot program for their frontline employees. They eventually expanded to cover Mastering the Art of Service training to enhance their customer service skills.
Furthermore, they began using Axonify for more than just hosting videos. This revolutionary training solution allowed the company to track individual and group progress. This benefited Etihad Airways as their senior managers could monitor employee training performance and be more strategic about future development modules.

Impact

Etihad Airways observed a significant increase in employee engagement around training and development. Their NPS had skyrocketed, increasing by 30 points, and they benefitted from the possibility of leading to more customer referrals while increasing customer satisfaction.

Andrew Stotter-Brooks, the Vice President of Learning & Development, claimed that Axonify was the model that helped them promote better employee growth. He further summarised the modern learning solution using three concepts – “clarity, simplicity, and making learning fun.”